Discover why Microsoft Advertising automotive PPC campaigns can help tire shops and repair businesses lower costs and improve lead quality.
Unfortunately, the majority of automotive tire shops and repair businesses don't even consider running ad campaigns on Bing, focusing exclusively on Google. This is easy to understand; Google controls virtually all search traffic, and any discussion about automotive advertising almost inevitably ends with Google Ads, Local Services Ads, or social media promotion.
Here is the problem. There are dozens of automotive businesses competing for the same keyword auctions each month, driving ad costs steadily higher.
Now, here is the chance.
With proper management and execution, a strategically managed Microsoft Advertising automotive campaign enables a tire dealer, car dealer, or repair business to target drivers at a lower cost per click and with less competition.
Indeed, in many regions and urban areas, Bing Ads can deliver impressive volumes of traffic from people who are ready to schedule a service appointment, compare prices on various tires, or find a nearby repair shop.
This largely depends on the perception. Many automotive business owners believe that Bing Ads can deliver only small volumes of traffic or attract very low-intent users to their websites. This assumption was valid several years ago; however, Microsoft Advertising has evolved significantly since then.
First of all, it is important to understand that Microsoft now delivers traffic not only through Bing. Thanks to its extensive portfolio, including Bing, Yahoo, Microsoft Edge, various Microsoft Windows products, and even Microsoft AI-powered search engines, this platform reaches millions of potential customers.
Moreover, in comparison with Google Ads, the competition is usually lower in Microsoft's network of websites when bidding on the following terms:
All those terms can be quite expensive in Google when bidding in major urban areas. In addition, if your competitors bid aggressively and try to saturate your local market with their Google Automotive PPC Campaigns, you can use Microsoft to generate leads at lower costs.
It's one of the main benefits of Bing Ads in the automotive niche. When you operate in an extremely competitive market, the cost of paid campaigns can rise rather fast, especially if you compete against numerous national companies, dealership networks, franchises, or other local shops.
In this context, Microsoft Ads offers several advantages: